Welcome to Pickford's!
JUST IN TIME FOR MOTHER'S DAY, PICKFORD HAS FOUND FRESH HALIBUT CHEEKS!!
Sadley, late April brought one of the worst frosts I believe I have ever witnessed in Virginia. The temperatures dropped to 29 degrees for well over 4 hours devastating Virginia wineries, Orchards, Farms, Gardens, and the livelihood of so many hard working individuals! Please keep this in mind next time you're out shopping, please purchase local products as often as possible.
Pickford's will be having a small wine tasting tomorrow from 1:00-5:00. Pickford will be out all day having dental work. Wendi will be pouring 3 mystery wines which I'm sure you will enjoy!
Please, in order to fill all preorders please call or email them in before 12:00 noon.
VOTE FOR PICKFORD'S IN SHENANDOAH VALLEY BEST!
Fresh Catch Friday...
FRESH JUMBO SNOW CRAB CLUSTERS
HALIBUT CHEEKS (Halibut cheeks are mild and sweet, with a taste that’s similar to Weathervane scallops. They’re more delicate than fillets, with a silky texture rather than a meaty one. Rather than becoming flaky when cooked, the cheeks break up into delicate slivers, similar to skate (a type of ray).)
FRESH KING SALMON (King Salmon has a unique combination of rich taste and exceptional tenderness. Its higher fat content gives it a buttery, luxurious texture that feels more indulgent than other types of salmon. It is because of this fat that the flesh stays tender and moist.
In comparison, Atlantic Salmon is widely recognized for its mild flavor and versatility. Its slightly lower fat content still provides a rich and enjoyable eating experience.
FRESH BIGEYE TUNA (The distinctive bigeye tuna flavor profile makes it one of the most prized species among sushi chefs and seafood connoisseurs worldwide. Understanding these flavor characteristics helps explain why bigeye commands premium prices in global markets.
Primary Flavor Notes:
FRESH FLOUNDER (Flounder is a mild-tasting fish with a slightly sweet undertone. Its texture is delicate and fine with low levels of oiliness and moisture. Fishes with a similar flavor profile include halibut, tilapia, and branzino.)
FRESH SNAKE RIVER RAINBOW TROUT (While it is related to salmon, it has a much milder flavor that is nutty and a little sweet. I find rainbow trout to be a decadent-tasting fish for an economical price. The texture of the flesh is super soft and flakes delicately when properly cooked. It has a luscious texture and feels really rich, but the fat comes from anti-inflammatory omega-3 fats that are great for the body. Rainbow trout is fattier than white fish such as haddock, cod, tilapia, pollock, flounder, and halibut. Limited
FRESH ICELANDIC COD LOIN (Succulent, delicate in flavor. Our No.1 Icelandic Cod Loin is the best cut of cod, deliciously chunky and succulent, with a delicate flavour. It's hooks and lines, Danish seines, and demersal trawls caught in the cold, clear, responsibly managed waters around Iceland, by boats that go out to fish every day. Boneless and skinless, the loin fillets are delicious oven baked with a little tartare sauce and a lemon and pepper crumb on top, served with roasted baby potatoes and pea shoots. This seafood comes from a fishery that has been independently certified to the MSCs environmental standard for fishing.)
FRESH SCOTTISH SALMON (The texture is where Scottish salmon truly shines. Due to the cold water and strong currents, these fish are naturally athletic. This results in a firm, muscular flesh that isn’t soft or mushy. The key characteristics are:
Firm Flake: When cooked, the flesh separates into large, succulent flakes.
Buttery Mouthfeel: The high content of omega-3 fatty acids creates a rich, melt-in-your-mouth sensation.
Silky Smoothness: Whether served raw as sashimi or gently cooked, the texture is consistently smooth and luxurious.
FRESH DRY PACK SCALLOPS (OUT TILL FURTHER NOTICE)
PICKORD'S CRAB CAKES
LA. SMOKED GATOR SAUSAGE, GATOR MEAT, ANDOUILLE SAUSAGE, AND BOUDIN
FLORIDAY KEYS PINK SHRIMP
ARGENTINIAN ROYAL RED SHRIMP
OYSTER, PINTS
AND SO MUCH MORE!
Miss you Dad
Best,
Will Pickford
Pickford's Fresh Seafood
451 University Blvd.
williampickford6@gmail.com
540-208-1881
Stay up to date with our newest collection of fresh fish available for pre-order online!
