Welcome to Pickford's!

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Due to several medical procedures Pickford will not be seen as much as he would want too! I have spent too much time away from work, now it's time to fix all these medical issues, so I can get back doing what I enjoy doing best. And that's bringing the coast to the Shenandoah Valley!!

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Sadly, I was notified this morning that Dry Pack Scallops prices have increased again. We all are feeling the pressure of over inflated prices! So, Pickford will not be raising any prices!! We are all in this together and will make it through this together!

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I was notified this morning that fresh tuna will jump in price about 40 percent. I don't do politics; however, in this case I will say my two cents worth. The Marine Mammal Protection Act went into effect January 1st, and a lot of countries in the Caribbean aren't in compliance. So, all of my distributors are no longer allowed to purchase tuna from these Islands. So as of tomorrow Pickford's will be selling off what's coming in at the market price. However, moving forward Pickford's will no longer be bringing in tuna. The cost has increased to $35.50 my cost!! Sorry my friends, I would never ask anyone to pay such a over inflated price for tuna. You have my word, that in two months the price will drop tremendously! Please be patient with me. You will see tuna on the market less cost, but that's not quality tuna, and be careful!!

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Pickford's will be running on holiday hours through the month of January! Tuesday through Saturday 11:00-5:00.

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Fresh Catch Tuesday...

FRESH VIRGINIA ROCKFISH ( When it comes to flavor, striped bass offers a delicate, yet distinctive taste. It has a mild sweetness that is often described as a combination of bass and halibut flavors. The flavor is not overpowering, making it a versatile option for those who prefer milder fish.

The texture and consistency of striped bass also contribute to its overall appeal. The firm yet flaky texture of striped bass makes it enjoyable to bite into. Its meat is succulent and tender, which makes it perfect for grilling, baking, or pan-searing. The flesh retains its moisture and tends to hold its shape well during cooking, allowing for a delightful dining experience.)

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FRESH COLD WATER SCALLOPS (Dry-packed scallops are ultimately superior, as they are not injected with any preservatives that will affect their size, taste, and texture. While they tend to run smaller and don't last as long as their wet counterparts, these untreated mollusks caramelize much easier in a pan, as long as you remember to wick their surface of any extra moisture. They also don't impart any detergent-like undertones into your food, so you're left with delicious, meltingly tender scallops.

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FRESH VIRGINIA FLOUNDER (The taste of flounder is often described as mild and sweet, with a delicate flavor that is not overpowering. This makes it an excellent choice for those who prefer a lighter taste in their seafood. The flounder’s flavor profile can be influenced by several factors, including its diet, the water it inhabits, and how it is prepared. For instance, flounders that feed on plankton and small crustaceans may have a sweeter taste than those that consume more fish and squid.)

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FRESH ICELANDIC COD LOIN (Icelandic cod is a true culinary treasure, prized for its exceptional quality and unique characteristics. Here’s why it stands out. Pure and Pristine Waters: Icelandic cod thrives in the cold, clean waters surrounding Iceland, contributing to its remarkable flavor and texture. Sustainable Fishing Practices: Iceland boasts rigorous fishing regulations and sustainable practices, ensuring the long-term health of cod populations.

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‍‍MAINE FROZEN 7-8OZ LOBSTER TAILS (VERY LIMITED)

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SCOTTISH SALMON

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PRICKORD'S CRAB CAKES

LA. SMOKED GATOR SAUSAGE, GATOR MEAT, ANDOUILLE SAUSAGE, AND BOUBIN

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AND SO MUCH MORE!

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Miss you Dad

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Best,

Will Pickford
Pickford's Fresh Seafood
451 University Blvd.
williampickford6@gmail.com
540-208-1881

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